Event Planning

This practical marketing and sales workshop develops knowledge, judgement and workplace application in event planning. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.

The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.

• Explain the key principles associated with event objectives and audience.
• Apply practical tools and techniques for budget, schedule and responsibilities.
• Use venue, suppliers and logistics to support better workplace decisions and outcomes.
• Recognise common risks, barriers and good practices relating to promotion and participant experience.
• Develop a practical approach to risk, contingency and on-site coordination that can be used after the workshop.

Sales, marketing, customer-facing and business-development professionals, supervisors and anyone responsible for attracting, serving or retaining customers.

• Event objectives and audience
• Budget, schedule and responsibilities
• Venue, suppliers and logistics
• Promotion and participant experience
• Risk, contingency and on-site coordination
• Post-event evaluation and follow-up