Entrepreneurship

This practical career development workshop develops knowledge, judgement and workplace application in entrepreneurship. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.

The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.

• Explain the key principles associated with opportunity identification and customer problems.
• Apply practical tools and techniques for value proposition and business model basics.
• Use market research and validation to support better workplace decisions and outcomes.
• Recognise common risks, barriers and good practices relating to costing, pricing and cash-flow awareness.
• Develop a practical approach to marketing, sales and customer acquisition that can be used after the workshop.

Professionals at any career stage, emerging leaders, job seekers and employees who want to strengthen transferable skills and career effectiveness.

• Opportunity identification and customer problems
• Value proposition and business model basics
• Market research and validation
• Costing, pricing and cash-flow awareness
• Marketing, sales and customer acquisition
• Action planning and risk management